Victor Moscoso
Big Brother And The Holding Company Poster
1966
版畫 Lithograph
音樂和演唱會為連繋嬉皮士社群的重要元素。海報是其中最常用的宣傳方式，帶動了一股嶄新的視覺美學潮流。強烈的對比色和圖案、扭曲的文字、卷動的線條，刺激人的眼睛和思想，記錄著一個新時代的轉變。
Music and concerts are crucial in connecting the Hippie community. Posters were the major advertisement, a new design aesthetic was born at that time. High-contrast colors and patterns, the curly font and the winding lines, vibrated people’s eyes and minds, recording the changes of a new generation.
Victor Moscoso
生於西班牙，Moscoso是第一位受正統藝術訓練的搖滾樂海報藝術家。Moscoso的風格擁有強烈的視覺效果，透過形狀和產色，產生光學效果並錯覺，配合獨特的字型，引起路人注意。
Victor Moscoso
Born in Spain, Victor Moscoso was one of the first rock poster artists with serious academic training. Moscoso’s style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects and deliberately illegible psychedelic lettering to demand attention.